Most of us know the importance of writing a content strategy tailored for search engines, but may not consider users with different abilities. In this 2-part series, we’ll guide you through how to write great content for your website that takes both Search Engine Optimization and Accessibility into account. Some people operate and experience the web in different ways, but everyone deserves equal access to the same information. That’s what accessibility is all about!
Who are we taking into consideration?
Persons who are visually impaired or blind, hard-of-hearing or Deaf, users who have cognitive disabilities or mobility impairments, the elderly, and non-native English speakers. This also affects folks with temporary or situational disabilities, like a sprained wrist, or dilated pupils after an eye exam.