How do you keep your social media engagement thriving during COVID-19?
You probably already know about the importance of posting creative, and unique content for your social media platforms consistently to grab and maintain your audience’s attention. It’s no secret that during this time of self-isolation across the globe, people are spending more time on social media than ever. In fact, Facebook and Instagram have seen a 40% increase in usage, and the use on Instagram Live and Facebook Live has doubled in the past week alone [source].
You may have been forced to put the breaks on your business, but now is not the time to put the breaks on engaging your community who still have an appetite for inspiration, information, entertainment and good vibes. This is a unique opportunity to deepen your relationship with your audience and increase brand awareness.
If you were working with an agency or freelancers to produce content, but can no longer do so due to social distancing or restricted budgets, there are other options!