In this 2-part series, we’ll guide you through how to write great content for your website that takes both Search Engine Optimization and Accessibility into account. Search engines like Google serve their users by indexing information on the web to make it universally accessible. By developing your website content with intention, it helps maintain relevance to a user’s search query. Holistic SEO is a digital marketing strategy designed to make a website rank the best in a specific niche market.
Before you begin writing copy content, consider the following:
- What is the purpose of your writing?
- Who is the target audience?
- What valuable information are you offering your target audience?
- How can you plan the structure and presentation of the article in a way that is easily readable?
Keep reading to learn how you can use the techniques of search engine optimized (SEO) copywriting to help boost your website’s search ranking.